How to add interactivity to your email campaign?

November 2019

Hover effect for email images

What is it? The hover effect is a great way to make a static email more interactive. When the user opens an email on their desktop and rolls over an image, they’ll see an animation.

How does it work? It’s a very simple effect to create. All you need is some CSS, the mouse-over action and, of course, some HTML code.

It works beautifully with 3D images, creating a nice rotating effect but it can also be used for 2D effects. As you need a mouse to roll over the image, the effect only works on desktops. For mobiles and other touch devices, a static image is shown instead.